Alberton can be found in Prince County, on the north western portion of Prince Edward Island. Though the land was reached by European, Jacques Cartier, in 1534, Alberton wasn't truly settled until around 1788. Alberton was named on honour of Albert Edward in 1862, who was the Prince of Wales. Alberton officially became a town in 1913, after it was incorporated. Throughout the 1800s, Alberton was a shipbuilding and lumbering community, and is still a prosperous fishing and farming community today. Alberton is positioned a total driving distance of 65.2 km (40.5 mi.) northwest of Summerside.

Alberton is home to the Jacques Cartier Provincial Park, which pays homage to the first explorer to Prince Edward Island, who arrived in 1534. A monument in the park marks the 400th anniversary of the ground-breaking discovery. The J.C. Provincial Park also is an excellent place to enjoy the beautiful outdoors, walking trails, swimming, a beach and the Gulf of St. Lawrence. As well, another monument, the Pioneer Fox Farming Monument, honours the successful fox breeding days at Alberton. For local knowledge, history and genealogy be sure to visit the Alberton Museum. Fishing and boating tours are also offered in Alberton. Alberton also includes fine-dining, galleries and so much more.

Alberton accommodations include inns, cottages and bed and breakfasts.